Dubai: Dubai Summer Surprises’ 25th edition will provide discounts of up to 90%

Dubai citizens will witness the 25th edition of the Dubai Summer Surprises (DSS) that will start tomorrow with a one-of-its-kind sale of 25 hours.

Dubai citizens will witness the 25th edition of the Dubai Summer Surprises (DSS) that will start tomorrow with a one-of-its-kind sale of 25 hours.

During the initiating weekend on July 1 and 2, the Mall of the Emirates, Deira, City Centre Mirdif, Me’aisem and Al Shindagha will conduct the sale, which will offer deals on various “big brand fashion lines, electronics, kids wear, and others”.


This 25th edition of the DSS will have deals and discounts of up to 90% off on July 1 from 10 am to 10 pm and July 2 from 10 am to 11 pm.

The DSS this year will also be having one lucky customer who will become the DSS 25-hour sale SHARE millionaire. As per the sources, “The winner will get one million reward points on the SHARE app, which will be worth a whopping Dh100,000, and the points can be redeemed at any Majid Al Futtaim brand site.

To partake in this lucky draw, customers need to spend around Dh300 or more in a single or even cumulative shopping spree and can scan their bill receipts on the SHARE app.

The sale, which will continue till September 4, will have various events and shows, as it offers exceptional shopping experiences.

A flash sale that will offer 90% off around all malls will be held on July 25. The concluding weekend of September 2 to 4 will also witness up to 90% discounts on various deals.

Customers will be able to avail of around 25 to 75% off throughout the ten-week sale of DSS, said the organisers earlier.


Majid Al Futtaim malls around Dubai will provide a curated schedule of entertainment and shopping experiences for every individual, including families, teenagers, residents, foodies, and tourists alike, along with special sales and promotions that one cannot miss.


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