Mall of the Emirates Unveils Dh5 Billion Expansion to Elevate Shopper Experience

The iconic retail and entertainment hub, owned by Majid Al Futtaim, is adding 100 new stores, a state-of-the-art theatre, expanded dining and wellness precincts, and more entertainment spaces

Mall of the Emirates is undergoing a transformative Dh5 billion expansion, set to revolutionize the shopping experience in Dubai.

The iconic retail and entertainment hub, owned by Majid Al Futtaim, is adding 100 new stores, a state-of-the-art theatre, expanded dining and wellness precincts, and more entertainment spaces.

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With work already underway, visitors can expect to witness the mall’s evolution into an experience-driven, multi-sensory destination.

The massive investment is part of Mall of the Emirates’ 20th anniversary celebration and aligns with Majid Al Futtaim’s broader vision for 2030.

“We are creating the Mall of New Possibilities, where visitors can discover more than just shopping, but also unique experiences and cultural engagement,” said the company in a statement.

With Dh1.1 billion already spent, the expansion will introduce 20,000 square metres of retained space, significantly enhancing the overall visitor experience.

The mall’s transformation features a dynamic mix of indoor and outdoor spaces, with a central focus on food and beverage offerings.

At the heart of the development will be the first-ever outdoor dining courtyard, slated for a grand opening in early 2027. This adaptable space will serve as a lush green oasis during the cooler months, combining a vibrant dining experience with nature.

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According to Majid Al Futtaim, high-end restaurants will be introduced to elevate the overall offering. “There are incredible uplifts to come,” they said.

In addition to the dining precinct, a new theatre, dubbed the New Covent Garden theatre, will open its doors in mid-2025, with a grand launch planned later in the year.

The venue will offer rehearsal spaces and 600 seats, designed to host a variety of live performances. Alongside this, the multi-offering precinct will house new lifestyle and entertainment spaces, which are expected to be fully operational by 2026.

By late 2026, four new entertainment offerings, including the most advanced IMAX experience at VOX Cinemas, will be introduced.

The expansion also includes a full revamp of the West End district, with modernized designs and a renewed atmosphere. The area will transform into a social hub, offering a vibrant setting for both visitors and local communities.

Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management, emphasized the significance of this redevelopment, noting, “Two decades ago, Mall of the Emirates set a new benchmark for retail and entertainment in the region. Today, we’re building on that legacy to redefine what a mall can be.”

With an emphasis on creating spaces that foster connection, relaxation, and inspiration, this transformation is set to establish Mall of the Emirates as more than just a retail center—it will become a cultural and social landmark.

By 2027, the mall will offer an immersive experience that caters to evolving consumer expectations, blending shopping, dining, wellness, and entertainment in one destination.

As Majid Al Futtaim continues to grow its portfolio, which includes assets valued at $19 billion, Mall of the Emirates is positioned to retain its status as one of Dubai’s most beloved and innovative retail spaces.

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