Dubai’s booming property market has delivered another striking milestone, with a Dh2.1-billion commercial tower branded under the name of Bollywood superstar Shah Rukh Khan selling out on its launch day.
The project, developed by Danube Properties, underscores the sustained appetite for premium real estate in the emirate, even as parts of the residential market begin to show signs of consolidation after a multi-year rally.
Named Shahrukhz by Danube, the development is being billed as the first commercial building in the world to carry the name of a Bollywood star, combining celebrity branding with prime office real estate.
The 55-storey tower will rise along Sheikh Zayed Road, one of Dubai’s most sought-after business corridors, offering direct connectivity to key commercial districts and transport hubs across the city.
Spanning more than one million square feet of built-up area, the tower will comprise 488 units, with prices starting from Dh2 million, making it accessible to a wide spectrum of investors and businesses.
Danube Properties said the building’s combination of location, amenities and brand association drove strong demand, resulting in all units being snapped up within hours of the launch.
Rizwan Sajan, founder and chairman of Danube Properties, described the response as a validation of the developer’s strategy in the commercial segment.
“This overwhelming response is a clear reflection of the project’s unmatched value — from its prime location to world-class amenities and thoughtfully crafted design,” Sajan said.
He added that the strong sales confirmed Dubai’s continued appeal as a global business hub, attracting investors seeking long-term value and stable returns.
Shah Rukh Khan, who attended the launch gala, said lending his name to a project of this scale was both a personal honour and a reflection of Dubai’s openness to global culture and ambition.
“To see a project of this scale in Dubai carry my name is both an honour and a reminder of how generosity and vision can come together,” the actor said.
“Dubai has always embraced me with warmth — it’s a city built on courage, imagination, and the belief that nothing is impossible,” he added.
The launch comes at a time when Dubai’s commercial property market is accelerating, even as residential price growth begins to moderate after a strong five-year surge.
According to CRC Property’s Q3 2025 Market Report, total commercial property sales in Dubai rose 31 per cent to Dh30.38 billion, reflecting sustained investor confidence.
The office segment, in particular, has emerged as a key growth engine, supported by expanding business activity, an influx of international firms, and rising demand for Grade A office space.
Total office sales reached Dh3.1 billion in the third quarter, spread across 1,153 units, marking an 18 per cent increase from the previous quarter and a 93 per cent jump year on year.
Transaction volumes also climbed sharply, rising 19 per cent quarter on quarter and 45 per cent year on year, highlighting the depth of demand across multiple business districts.
Shahrukhz by Danube is positioned squarely within the premium end of this expanding market, offering more than 35 amenities tailored to executives and high-end corporate tenants.
These include a sky pool, valet services, executive lounges, and a dedicated helipad designed to accommodate future air taxi services, reflecting Dubai’s push toward next-generation mobility.
During the launch event, Danube chairman Rizwan Sajan also hinted that a follow-up project, tentatively referred to as Shahrukhz by Danube 2.0, is already in the planning stages.
While details remain under wraps, the rapid sell-out of the flagship tower suggests that demand for branded, amenity-rich commercial developments in Dubai is far from slowing.
With completion scheduled for 2029, the project is set to become a prominent addition to Dubai’s skyline, reinforcing the emirate’s reputation for bold concepts and global appeal.