Bank Muscat recently Launched digital services for customers. These digital services will be provided with the inclusion of digital platforms like WhatsApp. Notably, Bank Muscat is known as the leading bank of Oman. Digital services have been introduced to provide institutional customers with updates regarding the market news. These customers can now avail the market updates through various digital platforms, including WhatsApp.
According to Bank authorities ever-increasing popularity of social media platforms, especially WhatsApp, make it need of an hour to switch to these latest medium of communication with customers.
In the fast and technology-driven era, the Bank Muscat wants to implement the newest medium in its business communication. WhatsApp users will now find it easy to know about the banking services round the clock.
This will allow the bank to keep its customers up to date on the latest developments in the financial markets. Moreover, the enhanced transparency also boosts the confidence of the customers in the banking system. When customers will be able to get the latest and timely updates, ultimately, they will also make the fast financial decision making.
The WhatsApp alert from Bank Muscat will be also sent regularly to decision-makers who are at the helm of managing the foreign exchange transactions and overall balance sheet risk management,
Bank authorities also cleared that these WhatsApp alerts on a daily basis to customers will enable the customers to make timely decisions on currency, the latest rate of interest, and commodity exposures. At the same time, these digital WhatsApp alerts will also help the customers to explore maximum opportunity in the field of the Financial market.
The step taken by the Bank Muscat in the direction of digitalisation shows the desire of the bank for world-class facilities for customers. The digitalisation of bank services will also align with the commitment of the bank towards the digital transformation envisioned in the Oman 2040 vision.