‘Tickit for Good’ launched by Dubai Holding to support disadvantaged women and children

Dubai Holding, which is a diversified global investment firm with operations across hospitality, retail, entertainment and leisure, has announced the launch of 'Tickit for Good', a campaign rolled out through the company's new instant and effortless rewards programme, Tickit.

Dubai Holding, which is a diversified global investment firm with operations across hospitality, retail, entertainment and leisure, has announced the launch of ‘Tickit for Good’, a campaign rolled out through the company’s new instant and effortless rewards programme, Tickit.

Dubai Holding vows to match all the Tickit member points that will earned during the holy month of Ramadan with funds in support of the Dubai Foundation for Women and Children (DFWAC). The initiative will take place till 12 May 2022.


‘Tickit for Good’ desires to support at-risk, disadvantaged women and children of the Foundation and will reflect Dubai Holding’s continued dedication towards empowering women and advancing gender equality in the country of UAE in support of United Nations Sustainable Development Goal 5.

The Chief Marketing Officer of Dubai Holding, Huda Buhumaid, said, “After the thriving launch of Tickit last month, we are happy to leverage the interest and excitement induced by our new rewards programme for such an essential cause during the Holy Month. We have been overwhelmed by the reaction towards Tickit due to its utmost ease in allowing members to earn rewards effortlessly, and what this means is that it becomes equally effortless for them to help others in alarming need too. Our consumers get rewarded for doing what they already love to do, and we donate on their behalf. It is that simple.”

The Acting Director-General of DFWAC, Shaikha Saeed Al Mansouri, said, “Acquiring gender equality for women and girls everywhere is important, and we are confident that ‘Tickit for Good’ will contribute towards this objective during Ramadan. I am optimistic that the outcomes of the partnership will improve our local and global measures to support women and children who need our help after the pandemic worsened social inequalities for the helpless and disadvantaged.”

The CEO of Merex Investment, Shahram Shamsaee, said, “Across City Walk, La Mer and The Beach, there are around 160 restaurants, outlets, attractions, coffee shops and fashion brands that are accepting Tickit today. Tickit’s card-linked technology makes it easy for our consumers to seamlessly use this incredible new loyalty programme. We are thrilled to support Tickit for Good to encourage gender equality and support those in need during this blessed month.”

Tariq Saeed

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