Dubai Destinations initiative persists to focus on exceptional summer activities

The Dubai Destinations initiative persists to concentrate on highlighting the exceptional experiences of the city and exciting events and activities in the summer.

The Dubai Destinations initiative persists to concentrate on highlighting the exceptional experiences of the city and exciting events and activities in the summer.

The campaign motivates the diverse community of Dubai to find the city’s unique destinations in the summer and relish its distinctive offerings such as beach activities, water parks, dining and family-friendly activities at hotels, water sports adventures and indoor entertainment that shows the essence of Dubai’s summer experience.


The initiative strives to make and disseminate engaging content to local, regional and worldwide audiences that portray the unique character and identity of Dubai along with its emergence as the best place to live and visit in the world.

Vice-Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO), Her Excellency Mona Al Marri, stated that since the launch of the #DubaiDestinations campaign, it has focused on emphasising the ideal Dubai experience and its uniqueness as a destination that provides a range of experiences that meet the interests and tastes of people around ages and nationalities.

The present season of the #DubaiDestinations campaign, operating till the end of August brings together an extensive range of public and private sector stakeholders to show the emirate’s different exciting experiences.

Al Suwaidi further added that Brand Dubai is set to establish a variety of guides developed to help people find hidden gems in the emirate. These guides will be covering exciting summer and weekend activities, seaside dining options, summer camps and other businesses conducting fun programmes during the summer.

Brand Dubai will also collaborate with the many content creators to make videos and promotional content that will underline the city’s top activities, events and experiences and where to find them.

The #DubaiDestinations campaign will also enable indoor attractions like cinemas, indoor sports activities and theme parks, along with showcasing Dubai’s most-loved homegrown food outlets from the ‘Proudly from Dubai’ network, an initiative undertaken by Brand Dubai to emphasise the success stories of businesses born and initiated in Dubai.

Tariq Saeed

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