Dubai Police: HIPA launches 2nd Edition of Hemaya Clip Contest & Hemaya Media

The Dubai Police Hemaya International Centre, under the patronage of His Excellency Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, has launched the second edition of the Hemeya Clip Contest in cooperation with Hamdan bin Mohammad bin Rashid Al Maktoum International Photography Award.

The Dubai Police Hemaya International Centre, under the patronage of His Excellency Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, has launched the second edition of the Hemeya Clip Contest in cooperation with Hamdan bin Mohammad bin Rashid Al Maktoum International Photography Award.

Hemaya Clip Contest

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The Dubai Police Award for the Best Awareness Video of Photography in the Security Field, also known as Hemaya Clip, targets students of universities, institutes and colleges inside the UAE of all nationalities and citizens of the UAE who are on scholarships abroad.

The Hemaya Clip, an Award of AED 100,000, aims to embrace creative of and innovation to address various security and police challenges, foresee the security future through the eyes of the youth and enhance the communication channels with all university students and affiliates of institutes and colleges from different universities and nationalities and allowing them to highlight their ideas and talents in producing creative and purposeful clips.

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H.E. Ali Khalifa bin Thalith, Secretary General of the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), said: “We are happy at HIPA with our partnership with Dubai Police for the second consecutive year in launching Hemaya Clip Contest, as the first edition has exceeded our expectation and witnessed a positive interaction from the photographers’ community. 

We always believe that creativity is shaped in the hands of the youth we target with this contest. We aim to provide them with the opportunity to unleash their imagination and share their best ideas.”

“For this edition, we have added a new segment where the photographers may include a group of images of not less than five and not more than 10 to tell a complete story and communicate a specific message through a series of photographic sequences of events. It is a new challenge that we are positive will appeal to many photographers,” he added.

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For the Gifted and Talented Youth

Meanwhile, Colonel Abdullah Al Khayat, Director of Hemaya International Centre, confirmed that launching the second edition of the Hemaya Clip Contest reflects the Force’s keenness to be a destination for highly gifted and talented young people.

“In the Contest’s first edition, we honoured the best makers of awareness videos. However, in this edition, we open a competition for participants to submit either an awareness video or photography in the security field. We will choose the most outstanding ones among them. We will accept submissions from 10:00 on 1st March 2023 until 24:00 on 31st March 2023, UAE local time (i.e. GMT +4), through the HIPA official website: www.hipa.ae.” he continued.

Contest Categories

“The Contest focuses on three key categories, which the participants can choose from: cybersecurity, digital Content and drug prevention.”

“We are looking for media content in the first category that raises the public awareness on the hazards of fraud in the digital world and educates them to protect themselves as users in social media channels,”

The video or photography may also raise awareness on ways to create a safe digital environment to reduce extraneous habits to preserve ethical principles and values on social media platforms,”Lastly, participants may choose to target the family and community and raise their awareness on the roles they can play to prevent drug addictions or support the recovered,” he elaborated.

Contest Segments & Rules

Col. Al Khayat pointed out that the participating students may either produce a short innovative video of no more than 60 seconds with Arabic subtitles (to/from) English uploaded in MP4 format, with a quality of no less than 1080 HD, to address various security and police issues; or submit a portfolio of a group of photos of not less than five and not more than 10 to tell a complete story and communicate a specific message through a series of photographic sequences of events, while bearing in mind not use the same photos to enter in more one entry. 

Participants must submit images that won an award previously or have been used for commercial purposes.

He also mentioned that the photos are to be excluded from the competition if they represent or contain any inappropriate and/or offensive content, including nudity and/or violence and/or any other content deemed inconsistent with public morals and the religious and cultural customs and traditions of the United Arab Emirates.

“Entries must not contain logos, signatures, names, frames, borders, symbols, signs, date, time and/or other marks added by the participant. Basic technical alterations to the images are permitted, provided this does not impact the credibility and/or originality of the image/ photo/ illustration. Advanced edits used to add illusions, optical illusions and/or manipulations, including overlays and creative alterations to images, are prohibited,” he added.

Hemaya Media

The Hemaya International Centre has also launched the second edition of the Hemaya Media Award of AED 60,000 to honour media personnel and influencers who effectively deliver the messages of Heyama Clip to the public and enrich the digital world with awareness and meaningful content.

The Director of Hemaya International Centre has stressed the Dubai Police’s eagerness to celebrate the public information efforts as critical partners, especially since social awareness requires joint efforts by the media and influencers to spread awareness and promote creativity on a larger scale.

Col. Al Khayat indicated that the media personnel and influencers would compete in five categories: Best Media Coverage in Arabic Language, Best Media Coverage in English Language, Best Coverage of Media Inquisition on Social Media Platforms, Best Television Coverage, and Best Influencer Coverage on Social Media Platforms.

Tariq Saeed

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